Antecedents of Destination Fascination and Intention to Visit

Authors

DOI:

https://doi.org/10.18089/tms.20260103

Keywords:

Destination Fascination, Intent to Visit, Culture, Expectation

Abstract

The purpose of this study is to examine the influence of destination fascination and intention to visit. We conducted the research through the lens of Attention Restoration Theory (ART), administering a survey to 352 tourists who had never visited the destination. The data was analysed through Structural Equation Modelling, and the study focused on four antecedents of Destination Fascination: Culture, Electronic Word of Mouth, Expectation, and Information Search. The results showed that Culture and Expectation had a significant positive impact on Destination Fascination, whereas Electronic Word of Mouth and Information Search did not. Furthermore, Destination Fascination had a positive impact on the intention to visit. Tourism agents can utilise the findings presented in this study to refine their marketing strategies and attract more tourists to their destinations. Finally, this study contributes to the literature on consumer behaviour and tourism by identifying the constructs that impact Destination Fascination and Intent to Visit.

Author Biographies

  • Rosângela Andrade Pessoa, Fametro University Center, Unifametro, Fortaleza-CE Brazil

    Rosângela Andrade Pessoa holds a PhD in Administration and is a Marketing Specialist. She earned bachelor’s degrees in Administration and Tourism from the University of Fortaleza (UNIFOR). She is currently a Professor at the Fametro University Center (UNIFAMETRO). Previously, she served as Professor, Coordination Advisor for the Business Administration program, and Graduate Program Coordinator at UNIFOR. She has also worked as an EAD tutor at the Federal University of Ceará (UFC) and as a faculty evaluator at the State University of Ceará (UECE). She has published articles in national and international journals and conference proceedings, with research interests in Strategy, Marketing, and Entrepreneurship.

  • Lucas Lopes Souza, University of Fortaleza, Fortaleza-CE Brazil

    Lucas Lopes Souza is a Professor in the Graduate Program in Administration at the University of Fortaleza (UNIFOR). He holds a PhD in Business Administration from the State University of Ceará (UECE), including a sandwich period at the University of Padova. He earned a Master’s degree in Business Administration and a Bachelor’s degree in Business Administration from UECE. His research interests include consumer behavior, sustainable consumption, market segmentation, microfinance, and quantitative methods. He is a scholarship holder in the SemeAd PQ Jr Program and serves as coordinator of the Consumer Behavior Observatory Research Group (GOCC).

  • Oderlene Oliveira, University of Fortaleza, Fortaleza-CE Brazil

    Oderlene Oliveira completed a postdoctoral fellowship at the Faculty of Economics of the University of Coimbra (FEUC), Portugal (2018–2019). She holds a PhD, Master’s, and Bachelor’s degrees in Business Administration from the University of Fortaleza (UNIFOR). She is currently an Associate Professor in the Graduate Program in Administration at UNIFOR and serves as Associate Editor of Revista Ciências Administrativas. She is the leader of the Corporate Governance study group and a member of the Structuring Teaching Nucleus of the Accounting Sciences program. Her research interests include Corporate Governance in the private and public sectors, scenario analysis, business strategy, innovation, and entrepreneurship.

  • Juliana Silva Costa, Federal University of Rio Grande do Sul, Porto Alegre-RS Brazil

    Juliana Silva Costa is a Master’s student in Business Administration at the Federal University of Rio Grande do Sul (UFRGS). She holds a Bachelor’s degree in Business Administration from the Federal University of Santa Maria (UFSM).

  • Elnivan Souza, University of Fortaleza and State University of Ceara, Fortaleza-CE, Brazil

    Elnivan Souza holds a PhD in Business Administration. He is a Professor in the Graduate Program in Technology, Innovation, and Health, as well as in the undergraduate Business Administration program at the Christus University Center (UNICHRISTUS). He has experience in the field of Administration, with an emphasis on Entrepreneurship, Innovation, Strategy, and Technology. His research interests include dynamic capabilities (managerial and cognitive), business models, and artificial intelligence.

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Published

20.01.2026

Issue

Vol. 22 No. 1 (2026)

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Tourism/Hospitality: Research Papers

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How to Cite

Pessoa, R. A., Souza, L. L., Oliveira, O. ., Costa, J. S., & Souza, E. (2026). Antecedents of Destination Fascination and Intention to Visit. Tourism & Management Studies, 22(1), 27-39. https://doi.org/10.18089/tms.20260103

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