Factors Influencing ChatGPT Adoption for Trip Planning
DOI:
https://doi.org/10.18089/tms.20250401Keywords:
ChatGPT adoption, Trip planning, Perceived trust, Satisfaction, Usage continuanceAbstract
The aim of this paper is to find and analyse factors influencing consumers’ intention to use ChatGPT for travel planning. The research model is constructed using DeLone and McLean's Information Systems (IS) success model, along with literature related to factors such as private protection services, trust, visit duration, self-esteem, opportunity cost, user satisfaction, and intrinsic and extrinsic benefits. Positive relationships have been confirmed between Information Quality, System Quality, Privacy Protection, and Perceived Trust. The results also indicate that Self-esteem, Opportunity Cost and Intrinsic Benefits positively influence Satisfaction. The study also reveals the significant impact of Perceived Trust and Satisfaction on the intention to continue using ChatGPT for trip planning. However, the findings did not support the effects of Visit Duration and Extrinsic Benefits on Satisfaction.
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