Mapping intangibilities in creative tourism territories through tangible objects: a methodological approach for developing creative tourism offers


  • Sónia Moreira Cabeça University of Algarve - ESGHT
  • Alexandra Rodrigues Gonçalves CIEO | Centro de Investigação sobre Espaço e Organizações – Universidade do Algarve
  • João Filipe Marques CIEO | Centro de Investigação sobre Espaço e Organizações – Universidade do Algarve
  • Mirian Tavares CIEO | Centro de Investigação sobre Espaço e Organizações – Universidade do Algarve


Cultural mapping, emotional and intangible cultural mapping, objects, creative tourism, CREATOUR Project


How can individuals express their perceptions of local places through valued objects and links to their area? Can objects create narratives about places’ identity and collect significant cultural information that connect people to local spaces? Can cultural mapping thus be a useful tool in the design of creative tourist offers? To address these questions, the CREATOUR project organised a series of idea laboratories with various entities that provide creative tourism experiences. The goal was to approach cultural mapping through objects as a way for regional actors to discover what is ‘so special’ about their places and link tourism offers with the communities in which they take place. These exercises led participants to discuss their region’s importance and idiosyncrasies, providing evidence of cultural mapping’s significant role in producing more sustainable offers and better overall destination marketing. Mapping intangibilities through tangible objects helps capture what gives meaning to particular places.

Author Biography

  • Sónia Moreira Cabeça, University of Algarve - ESGHT

    CIEO | Centro de Investigação sobre Espaço e Organizações – Universidade do Algarve


Aitken, S., Craine, J. (2006). Guest Editorial: Affective Geovisualizations. Retrieved November 27, 2017, from

Anderson, K. & Smith, S. J. (2001). Editorial: Emotional geographies. Transactions of the Institute of British Geographers, 26(1), 7–10.

Austin, D. (1994). Incorporating cognitive theory into environmental policy making. The Environmental Professional, 16(3), 262–274.

Barata, F. T., Molinari, F., Marsh, J. & Cabeça, S. M. (Eds.). (2017). Creative Innovation and Related Living Lab Experiences: a Mediterranean Model. Évora: Cátedra UNESCO.

Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116.

Cabeça, S. M. (2016). Estrutura e processo de formação das formas culturais: o caso do Cante Alentejano, Évora: Cátedra UNESCO.

Caquard, S. & Cartwright, W. (2014). Narrative Cartography: From Mapping Stories to the Narrative of Maps and Mapping. The Cartographic Journal, 51(2), 101–106.

Casey, E. S. (2009). Getting back into place : toward a renewed understanding of the place-world. Indiana University Press.

Casey, W. (1996). How to get from space to place in a fairly short stretch of time. In K. Feld, S; Basso (Ed.), Senses of place (pp. 13–52). Santa Fe: School of American Research Press.

Cattoor, B. & Perkins, C. (2014). Re-cartographies of Landscape: New Narratives in Architectural Atlases. The Cartographic Journal, 51(2), 166–178.

Cauchi-Santoro, R. (2016). Mapping community identity: Safeguarding the memories of a city’s downtown core. City, Culture and Society, 7(1), 43–54.

Chua, A., Servillo, L., Marcheggiani, E. & Moere, A. Vande. (2016). Mapping Cilento: Using geotagged social media data to characterize tourist flows in southern Italy. Tourism Management, 57, 295–310.

Cosgrove, D. (2005). Mapping / Cartography. In Sibley et all. (Ed.), Cultural geography : a critical dictionary of key concepts (pp. 27–33). London: I.B. Tauris.

Craine, J. & Aitken, S. C. (2009). The emotional life of maps and other visual geographies. Rethinking Maps: New Frontiers in Cartographic Theory, 28, 149.

Crang, M. (1997). Picturing practices: research through the tourist gaze. Progress in Human Geography, 21(3), 359–373.

D’Angella, F. & Go, F. M. (2009). Tale of two cities’ collaborative tourism marketing: Towards a theory of destination stakeholder assessment. Tourism Management, 30(3), 429–440.

Duxbury, N., Garrett-Petts, W. F. & Maclennan, D. (2015). Cultural Mapping as Cultural Inquiry. Introduction to an Emerging Field of Practice. In Cultural Mapping as Cultural Inquiry, 1–44.

Eräranta, K., Leino, T., Seppälä, T., Viña, S. & Timonen, E. (2016). Mapping the Pig Tale Journey: A multidisciplinary design framework for cultural mapping in an old abattoir. City, Culture and Society, 7(1), 25–33.

Farías, I. (2011). Tourist Maps as Diagrams of Destination Space. Space and Culture, 14(4), 398–414.

Freitas, R. (2016). Cultural mapping as a development tool. City, Culture and Society, 7(1), 9-16.

Gonçalves, A. R. (2008). As Comunidades Criativas, o Turismo e a Cultura. Revista Dos Algarves, 17, 10-18

Goodchild, M. F. (2007). Citizens as sensors: the world of volunteered geography. GeoJournal, 69(4), 211-221.

Graybill, J. K. (2013). Mapping an emotional topography of an ecological homeland: The case of Sakhalin Island, Russia. Emotion, Space and Society, 8(1), 39-50.

Gu, H & Ryan, C. (2008). Place attachment, identity and community impacts of tourism-the case of a Beijing hutong. Tourism Management, 29(4), 637–647.

Guerreiro, A. & Marques, J. F. (2017). Visita Guiada à Fábrica de Antiguidades: Sociologia, Turismo e Autenticidade. Anais Brasileiros de Estudos Turísticos 7(1), 8 - 22

Ilincic, M. (2013). Benefits of Creative Tourism - The Tourist Perspective. In Expert Meeting on Alternative and Creative tourism in cities (p. Barcelona).

Jeannotte, M. S. (2016). Story-telling about place: Engaging citizens in cultural mapping. City, Culture and Society, 7(1), 35-41.

Jensen, R. (1999). The dream society: how the coming shift from information to imagination will transform your business. McGraw-Hill.

Kitchin, R. (2010). Post-representational cartography. Lo Squaderno, Explorations in Space and Society , (15), 7–12.

Kitchin, R., Gleeson, J. & Dodge, M. (2013). Unfolding mapping practices: a new epistemology for cartography. Transactions of the Institute of British Geographers, 38(3), 480–496.

Klettner, S., Huang, H., Schmidt, M. & Gartner, G. (2013). Crowdsourcing affective responses to space. Kartographische Nachrichten.

Longley, A. & Duxbury, N. (2016). Introduction: Mapping cultural intangibles. City, Culture and Society, 7(1), 1-7.

Lydon, M. (2003). Community mapping: The recovery (and discovery) of our common ground. Geomatica, 57(2), 131-143.

Marx, K. (1975). O Capital, 3ª ed., Lisboa: Edições 70.

Mauss, M. (1971). Sociologia y Antropologia, Madrid: Editorial Tecnos.

Mauss, M. (1988). Ensaio sobre a Dádiva, Lisboa: Edições 70.

Miettinen, S. (2005). Creative tourism as tool for local empowerment. In G. Richards e J. Wilson, From Cultural Tourism to Creative Tourism. Part 4 - Changing Experiences - the development of Creative Tourism, ATLAS. 53-63.

Offen, K. H. (2003). Narrating place and identity, or mapping Miskitu land claims in northeastern Nicaragua. Human Organization, 62(4), 382–392.

Ohridska-Olson, R. & Ivanov, S. (2010). Creative Tourism Business Model and its Application in Bulgaria. In Proceedings of the Black Sea Tourism Forum ’Cultural Tourism – The Future of Bulgaria.

Ortega Nuere, C. & Bayón, F. (2015). Cultural Mapping and Urban Regeneration: Analyzing Emergent Narratives about Bilbao. Culture and Local Governance, 5(1–2), 9.

Pánek, J. & Benediktsson, K. (2017). Emotional mapping and its participatory potential: Opinions about cycling conditions in Reykjavík, Iceland. Cities, 61, 65–73.

Parker, B. (2006). Constructing community through maps? Power and praxis in community mapping. Professional Geographer, 58(4), 470–484.

Pearce, M. W. (2014). The Last Piece Is You. The Cartographic Journal, 51(2), 107–122.

Perkins, C. (2007). Community Mapping. The Cartographic Journal, 44(2), 127–137.

Perkins, C. (2009). Performative and Embodied Mapping. In International Encyclopedia of Human Geography (pp. 126–132). Elsevier.

Pillai, J. (2013). Cultural mapping : a guide to understanding place, community, and continuity.

Radovi?, D. (2016). Measuring the non-measurable: On mapping subjectivities in urban research. City, Culture and Society, 7(1), 17–24.

Reuschel, A-K.W., Piatti, B. & Hurni, L. (2014). Data-driven Expansion of Dense Regions – A Cartographic Approach in Literary Geography. The Cartographic Journal, 51(2), 123–140.

Richards, G. & Raymond, C. (2000). Creative Tourism. ATLAS News, 23, 16–20.

Richards, G. & Wilson, J. (2005). Changing Places - the spatial challenge of creativity. In G. Richards e J. Wilson, From Cultural Tourism to Creative Tourism. Part 3 - Changing Places - the spatial challenge of creativity, ATLAS. 7-8

Richards, G. (2011). Creativity and tourism. The state of the art. Annals of Tourism Research.

Richards, G. (2016). The challenge of creative tourism. Ethnologies, 38, 1–2, 31–42.

Roberts, L. (2014). The Bulger Case: A Spatial Story. The Cartographic Journal, 51(2), 141–151.

Simpson, M. C. (2008). Community Benefit Tourism Initiatives—A conceptual oxymoron? Tourism Management, 29(1), 1–18.

Stewart, S. (2007). Cultural Mapping Toolkit. (C. C. N. of C. and 2010 L. Now, Ed.). Vancouver.

Straumann, R. K., Çöltekin, A. & Andrienko, G. (2014). Towards (Re)Constructing Narratives from Georeferenced Photographs through Visual Analytics. The Cartographic Journal, 51(2), 152–165.

UNESCO (2006). Towards Sustainable Strategies for Creative Tourism: discussion report of the planning meeting for the 2008 International Conference on Creative Tourism.






Applied Cultural Studies: Research Papers

How to Cite

Cabeça, S. M., Gonçalves, A. R., Marques, J. F., & Tavares, M. (2019). Mapping intangibilities in creative tourism territories through tangible objects: a methodological approach for developing creative tourism offers. Tourism & Management Studies, 15(1SI), 42-49.

Most read articles by the same author(s)