Rio de Janeiro residents’ perceptions of the 2016 Olympics in the pre-games period

Authors

  • Deborah Moraes Zouain Universidade do Grande Rio - Unigranrio
  • Paola Lohmann Universidade do Grande Rio - Unigranrio
  • Kaarina Virkki Universidade do Grande Rio - Unigranrio
  • Douglas Michele Turco Sport Business School Finland
  • Gabriela De Laurentis Cardoso Researcher of the Tourism Research Center at Universidade do Grande Rio - UNIGRANRIO (Brazil). Master's degree in Market Research, Media and Public Opinion by the University of Business and Social Sciences (UCES) in Buenos Aires

Keywords:

Rio de Janeiro, 2016 Olympic Games, resident perceptions, sport mega-events

Abstract

Between 2014 and 2016, Rio de Janeiro hosted two mega sport events – the Fédération Internationale de Football Association World Cup and the Olympic Games – which generated changes in the city. This study sought to analyse Rio residents’ perceptions in the lead-up to the latter games. A quantitative survey was conducted face-to-face with a sample of 404 residents, exactly one year before the Olympics. The data indicated that the residents found the pre-game period troubling because of uncertainties regarding the city’s desired Olympic legacy. Residents’ routines were impacted by either traffic issues or media reports that generated expectations and apprehension. The pre-Olympic period was marked by protests, concerns about overspending, construction delays and fears about the mega-events’ success. However, residents’ perceptions included clear expectations regarding the event legacy’s implications for tourism businesses and the destination’s visibility, as well as lasting improvements affecting tourism and sport activities.

 

Author Biographies

  • Deborah Moraes Zouain, Universidade do Grande Rio - Unigranrio
    PhD in Production Engineering (COPPE/UFRJ-Brazil) and Professor of the Graduate and Post Graduate Program in Business Administration (UNIGRANRIO - Brazil)
  • Paola Lohmann, Universidade do Grande Rio - Unigranrio
    Researcher of the Tourism Research Center at Universidade do Grande Rio - UNIGRANRIO (Brazil). PhD student in Tourism at Universidade do Aveiro. Master in Business Management (Fundação Getúlio Vargas - FGV - Brazil)
  • Kaarina Virkki, Universidade do Grande Rio - Unigranrio
    Researcher of the Tourism Research Center at Universidade do Grande Rio - UNIGRANRIO (Brazil). Post-graduate in Business Administration (Fundação Getúlio Varga - FGV - Brazil)
  • Douglas Michele Turco, Sport Business School Finland
    PhD, Senior Research Associate, Sport Business School Finland.

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Published

31.01.2019

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Section

Tourism/Hospitality: Research Papers

How to Cite

Rio de Janeiro residents’ perceptions of the 2016 Olympics in the pre-games period. (2019). Tourism & Management Studies, 15(1), 55-63. https://www.tmstudies.net/index.php/ectms/article/view/1064

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