Relationship between corporate culture and competitive power of the companies in the tourism industry

Abstract

The major objective of this research is to clarify the contents
implied in the concept “corporate culture”, to study the level of
development of corporate culture and the formation of mission in
the tourist companies in Bulgaria, to explore the psychological
climate and motivation factors as well as to throw light upon the
relationship between corporate culture and competitive power in
tourism. The major research methods used in this work are the
method of analysis and synthesis, method of comparison, and
inquiry survey.
The major outcomes achieved by this work are: 1. A clear
distinction is made between the internal and external aspect of
corporate culture in tourism; 2. The degree of development of
corporate culture is established, as well as of the formation of a
mission in the tourist companies in South Bulgaria; 3. The factors
influencing the level of corporate culture in tourism are
established; 4. The relationship between the corporate culture and
the competitive power of tourism is clarified.
These outcomes can be directly applied and used by the managers
for the establishment of corporate culture or enhancement of its
level in the tourism companies in South Bulgaria.