INTERNACIONALIZAÇÃO EMPRESARIAL: UM MODELO EXPLICATIVO DO MODO DE ENTRADA

Alfonso Vargas Sanchez, Elena García Soto Camacho

Abstract


In this paper we review the main existing approaches around the phenomenon of business internationalization from a micro-organizational perspective, and the recent scientific literature on the entry modes to a foreign market, in order to propose a model able to simplify this election, of a vital importance for any company.

Keywords


Business Internationalization, Micro-organizational Perspective, Entry Modes, Foreign Direct Investment

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