Social Media Use in European Hotels: Benefits and Main Challenges
Baird, C. H. & Parasnis, G. (2011). From social media to Social CRM. Strategy & Leadership, 39 (5), 30-37.
Berthon, P.R., Pitt, L.F., Plangger, K. & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.
Blal, I. & Sturman, M.C. (2014). The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales. Cornell Hospitality Quarterly (in press), doi: 10.1177/1938965514533419.
Bradley, A.J. & McDonald, M. P. (2011). The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. Boston: Harvard Business Review Press.
Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet – The state of eTourism research. Tourism Management, 29(4), 609–623.
Cabiddu, F., De Carlo, M. & Piccoli, G. (2014). Social media affordances: Enabling customer engagement. Annals of Tourism Research, 48, 175-192.
Chan, N. L. & Guillet, B. D. (2011). Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?. Journal of Travel & Tourism Marketing, 28(4), 345-368.
Escobar-Rodríguez, T. & Carvajal-Trujillo, E. (2013). An evaluation of Spanish hotel websites: Informational vs. relational strategies.
International Journal of Hospitality Management, 3, 228-239.
Garrido-Moreno, A. & Lockett, N. (2016). Tourism & Management Studies, 12(1), 172-179.
Garín-Muñoz, T. & Pérez-Amaral, T. (2011). Internet usage for travel and tourism: the case of Spain. Tourism Economics, 17(5), 1071-1085.
Gilbert, D. C., Powell-Perry, J. & Widijoso, S. (1999). Approaches by hotels to the use of the Internet as a RM tool. Journal of Marketing Practis. Applied Marketing Science, 5(1), 21–38.
Google (2014). Worldwide data. Google Analytics (Q1, 2014).
Hansen, D. L., Shneiderman, B. & Smith, M.A. (2011). Analysing Social Media Networks with NodeXL: Insights from a Connected World. Burlington: Morgan Kaufmann.
Haro de Rosario, A., Gálvez-Rodríguez, M.M. & Caba-Pérez, M.C. (2013). Development of social media and web 2.0 in the top hotel chains. Tourism & Management Studies, 9(1), 13-19.
Hsu, Y. L. (2012). Facebook as international eMarketing strategy of Taiwan hotels. International Journal of Hospitality Management, 31(3), 972–980.
IABD Spain (2014). V Estudio anual de Redes Sociales. Retrieved July 21, 2014, from: http://www.iabspain.net/redes-sociales/.
Jung, T. H., Ineson, E. M. & Green, E. (2013). Online social networking: Relationship marketing in UK hotels. Journal of Marketing Management, 29, 3-4.
Kaplan, A.M. & Haenlein, M. (2010). Users of the world, unite!. The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Line, N. D. & Runyan, R. C. (2012). Hospitality marketing research: recent trends and future directions. International Journal of Hospitality Management, 31(2), 477–488.
Llonch, J., Eusebio, R. & Ambler, T. (2002). Measures of Marketing Success: A Comparison Between Spain and the UK. European Management Journal, 20(4), 414–422.
Mena, C., Adenso-Diaz, B. & Yurt, O. (2011). The causes of food waste in the supplier–retailer interface: Evidences from the UK and Spain. Resources, Conservation and Recycling, 55(6), 648-658.
Miller, J. & Glassner, B. (2004): The “inside” and the “outside”: Finding realities in interviews. In D.Silverman (Ed.), Qualitative research: Theory, method and practice (págs. 125–139). London: Sage.
Michaelidou, N., Siamagka, N.T. & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brand. Industrial Marketing Management, 40(7), 1153-1159.
Munar, A.M. & Jacobsen, J.K.S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46-54.
Neuhofer, B., Buhalis, D. & Ladkin, A. (2012). Conceptualising technology enhanced destination experiences. Journal of Destination Marketing & Management, 1, 36-46.
Noone, B.M., McGuire, K.A. & Rohlfs, K.V. (2011). Social media meets hotel revenue management: Opportunities, issues and unanswered questions. Journal of Revenue and Pricing Management, 10(4), 293-305.
Orfila-Sintes, F., Crespí-Cladera, R. & Martínez-Ros, E. (2005). Innovation Activity in the hotel industry: Evidence from Balearic Islands. Tourism Management, 26(6), 851-865.
Park, S. & Allen, J. P. (2013). Responding to Online Reviews: Problem Solving and Engagement in Hotels. Cornell Hospitality Quarterly, 54(1), 64-73.
Sashi, C.M. (2012).Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2), 253 – 272.
Sigala, M. (2011). eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence. Computers in Human Behavior, 27(2), 655–661.
Sigala, M. (2012). Exploiting Web 2.0 for New Service Development: Findings and Implications from the Greek Tourism Industry. International Journal of Tourism Research, 14(6), 551–566.
Silveira-Chaves, M., Gomes, R. & Pedron, C. (2012). Analysing reviews in the Web 2.0: Small and medium hotels in Portugal. Tourism Management, 33(5), 1286-1287.
Smith, P.R. & Zook, Z. (2011). Marketing Communications. London: Kogan Page Publishers.
TripBarometer (2014). TripBarometer April 2014: Global Edition. Retrieved July 18, 2014, from: http://www.tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition.
Westphal, J. D. & Fredickson, J. W. (2001). Who directs strategic change? Director experience, the selection of new CEOs, and change in corporate strategy. Strategic Management Journal, 22(12), 1113–1137.
Word Tourism Organization. (2013). Tourism Highlights, 2013 Edition. Retrieved November 17, 2013, from http://mkt.unwto.org/en/publication/unwto-tourism-highlights-2013-edition.
Ye, Q., Law, R, Gu, B. & Chen, W. (2011). The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Computers in Human Behavior, 27(2), 634–639.
Copyright (c) 2016 Tourism & Management Studies
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.