Exploring the effects of destination image attributes on tourist satisfaction and destination loyalty: an application in Málaga, Spain

Authors

  • Vanesa F. Guzman-Parra Departamento de Economía y Administración de Empresas Despacho: 4305-c Facultad de CC. Económicas y Empresariales UNIVERSIDAD DE MÁLAGA Campus El Ejido, s/n - 29071 MÁLAGA (SPAIN) http://orcid.org/0000-0002-3713-4120
  • Jose Roberto Vila-Oblitas Departamento de Economía y Administración de Empresas Despacho: 4305-c Facultad de CC. Económicas y Empresariales UNIVERSIDAD DE MÁLAGA (SPAIN) Campus El Ejido, s/n - 29071 MÁLAGA
  • Javier Maqueda-Lafuente Departamento Economía Financiera II Facultad Ciencias Económicas y Empresariales, Universidad del País Vasco/Euskal Herriko Unibertsitatea. Avda. Lehendakari Aguirre 83, 48015 Bilbao

Keywords:

perceived destination image, customer satisfaction, destination loyalty, corporate image, tourism

Abstract

This article has attempted to provide empirical evidence of the relationships between two groups of perceived destination image attributes, tourist satisfaction and tourist loyalty. In order to explore these relationships, two groups of destination image attributes perceived in situ have been studied: “hard ware” and “human ware” attributes of a south Spain destination. A theoretical model is tested on a sample of tourists using structural equations modeling. A positive relationship is detected between the variables.

From a practical point of view, recommendations were made on the importance of destination image attributes such us “hard ware attributes” and “human ware attributes” that generate favorable word-of-mouth recommendations and revisit intentions. 

Author Biographies

  • Vanesa F. Guzman-Parra, Departamento de Economía y Administración de Empresas Despacho: 4305-c Facultad de CC. Económicas y Empresariales UNIVERSIDAD DE MÁLAGA Campus El Ejido, s/n - 29071 MÁLAGA (SPAIN)

    Vanesa F. Guzmán Parra is Associate Professor of Management in the Faculty of Economics and Business Science at the University of Malaga (Spain). She is Editor in Chief of the journal Revista de Empresa Familiar. Her research includes rural tourism, family business, innovation in teaching methodology and destination image. She has authored various books and published in different journals including Small Business Economics, Business Research Quarterly, Investigaciones Europeas de Dirección y Economía de la Empresa and others.

  • Jose Roberto Vila-Oblitas, Departamento de Economía y Administración de Empresas Despacho: 4305-c Facultad de CC. Económicas y Empresariales UNIVERSIDAD DE MÁLAGA (SPAIN) Campus El Ejido, s/n - 29071 MÁLAGA
    José Roberto Vila Oblitas is Assistant Professor of Marketing in the Faculty of Economics and Business Science at the University of Malaga (Spain). His research interests include Film Industry, Family firms Innovation in teaching methodology, Tourism and Rural tourism. He is academician of the Royal Academy of Doctors of Spain and Associate Editor of the journal Revista de Empresa Familiar.
  • Javier Maqueda-Lafuente, Departamento Economía Financiera II Facultad Ciencias Económicas y Empresariales, Universidad del País Vasco/Euskal Herriko Unibertsitatea. Avda. Lehendakari Aguirre 83, 48015 Bilbao
    Francisco Javier Maqueda Lafuente is a leading authority on Marketing and Entrepreneurship, He is a Full Professor at the University of El País Vasco and he has been Senator Member of Parliament of Spain. His research interests include Marketing, Entrepreneurship, Tourism, and Family Business. He is President of the Economic-financial Research Observatory, associated editor of the Revista de Empresa Familiar, Academician of the Royal Academy of Economics and Finances Sciences of Spain, and the Royal Academy of Doctors of Spain.

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Published

10.01.2024

Issue

Section

Tourism/Hospitality: Research Papers

How to Cite

Exploring the effects of destination image attributes on tourist satisfaction and destination loyalty: an application in Málaga, Spain. (2024). Tourism & Management Studies, 12(1), 67-73. https://www.tmstudies.net/index.php/ectms/article/view/796

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