Demand for tourism in Malaysia by tourists from four major industrial countries - a panel data analysis
Based on the sample period of eleven years (ranging from 1994 to 2004), the data are analyzed by employing the panel data econometric technique. Results of the study indicate that the level of income in the tourists’ country of origin, price of tourism in the substitute destination (the Philippines) and the “Malaysia…Truly Asia” global campaign, are significantly influential in determining the flow of international tourists from the four countries in the sample into Malaysia.
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