THE IMPACTS OF TOURISM EXPERIENCES IN THE DESTINATION IMAGE. THE CASE OF THE ALGARVE

Authors

  • Nelson Matos School of Management, Hospitality and Tourism, University of Algarve
  • Júlio da Costa Mendes Faculty of Economics, University of Algarve
  • Patricia Oom do Valle Faculty of Economics, University of Algarve

Keywords:

Destination Image, Experiences, Positioning, Satisfaction

Abstract

To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.

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Published

25.01.2012

Issue

Book - PROCEEDINGS TMS ALGARVE 2011: Extended Abstracts

Section

Tourism

License

The journal retains published articles’ copyrights, but they are simultaneously licensed under the Creative Commons Attribution License (CC BY-NC-ND), which allows individuals’ to share the relevant papers as long as authorship and publication in this journal are duly acknowledged.

How to Cite

Matos, N., Mendes, J. da C., & Valle, P. O. do. (2012). THE IMPACTS OF TOURISM EXPERIENCES IN THE DESTINATION IMAGE. THE CASE OF THE ALGARVE. Tourism & Management Studies, 1057-1059. https://www.tmstudies.net/index.php/ectms/article/view/282