Social media in public sector: a study about the use of Facebook by municipalities in the Reconcavo region in the Bahia State, Brazil
Keywords:
Social media, public sector, Facebook, Bahia Recôncavo Area, BrazilAbstract
This study analyses the use of social media, especially the Facebook, by local governments. A quantitative and descriptive research was conducted collecting data from the 20 municipalities located in “Território Recôncavo”, a Bahia State area, in Brazil. The observed aspects were: kind of presence in Facebook, date of the first post, number of friends/followers, page administrator identification data, post contents, level of interactivity with users, and visual and language use. The results point out that 70% of the researched municipalities use the Facebook as an official communication tool, some of them since 2010. However, although the use of social media allows to reach a high audience, the number of page friends/followers corresponds to only 2.5% of the population of the regionPublished
10.01.2024
Issue
Section
Business/Management: Research Papers
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How to Cite
Social media in public sector: a study about the use of Facebook by municipalities in the Reconcavo region in the Bahia State, Brazil. (2024). Tourism & Management Studies, 11(2), 174-181. https://www.tmstudies.net/index.php/ectms/article/view/826