Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction

Authors

  • José Luis Ruizalba-Robledo
  • María Vallespín-Arán
  • José Luis González-Porras

Keywords:

Internal marketing orientation, corporate volunteering, RSC, job satisfaction

Abstract

This study analyses some of the factors comprising Internal Market Orientation (IMO) in family businesses in Andalusia (Spain): Management Concern, Training and Work-Family-Balance. Corporate Volunteering (CV) has been incorporated for the first time in IMO. A statistical analysis shows that CV can be inserted within the dimension of response to internal market intelligence and, its incorporation is proposed for future IMO models as a part of Corporate Social Responsibility (CSR). The impact of some factors on Job Satisfaction has also been considered. The two most influential factors on Job Satisfaction are CV and Work-Family-Balance.

Author Biography

  • José Luis Ruizalba-Robledo
    Doutor Professor Adjunto da ESGHT/Universidade do Algarve Administrador do site da Revista Encontros Científicos - Tourism & Management Studies Vice-Director do Curso Superior de Gestão Hoteleira da ESGHT/Universidade do Algarve

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Published

10.01.2024

Issue

Section

Business/Management: Research Papers

How to Cite

Ruizalba-Robledo, J. L., Vallespín-Arán, M., & González-Porras, J. L. (2024). Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction. Tourism & Management Studies, 11(1), 173-181. https://www.tmstudies.net/index.php/ectms/article/view/773