WINE TOURISM IN ALENTEJO – TOWARDS A CONCEPTUAL FRAMEWORK

Authors

  • Joana Maria de Oliveira Neves Universidade Lusófona de Humanidades e Tecnologias de Lisboa
  • Sarah Quina Silva Escola Superior Hotelaria e Turismo do Estoril

Keywords:

Wine Tourism, Tourism Product, Governance, Travel Motivations, Marketing

Abstract

Alentejo has a long tradition in wine production. However, it’s only in the past decade that investors, tourism industry professionals and other regional strategic players began recognising the link between the tourism industry and wine as a relevant factor of regional development and sustainability of its economy.

 

 

In fact, at global level, wine tourism is an economic activity of rising importance with several potential positive impacts and this explains why countries and regions with a strategic vision of the future integrate it in their tourism strategies. On the other hand, the fierce competition among international destinations, unthinkable until very recently, highlights the need for their differentiation and strategic (re)positioning, based on their endogenous and really distinctive resources.

In this context, it is essential to understand the structural dimensions of wine tourism, its dynamics and interactions, in order to develop an appropriate model for the Alentejo region.

Author Biographies

  • Joana Maria de Oliveira Neves, Universidade Lusófona de Humanidades e Tecnologias de Lisboa
    PhD in Managment, Associate Professor of Marketing and Tourism
  • Sarah Quina Silva, Escola Superior Hotelaria e Turismo do Estoril
    Master Student in Strategic Tourism Destinations’ Management

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Published

26.01.2012

Issue

Book - PROCEEDINGS TMS ALGARVE 2011: Extended Abstracts

Section

Tourism

License

The journal retains published articles’ copyrights, but they are simultaneously licensed under the Creative Commons Attribution License (CC BY-NC-ND), which allows individuals’ to share the relevant papers as long as authorship and publication in this journal are duly acknowledged.

How to Cite

Neves, J. M. de O., & Silva, S. Q. (2012). WINE TOURISM IN ALENTEJO – TOWARDS A CONCEPTUAL FRAMEWORK. Tourism & Management Studies, 1069-1073. https://www.tmstudies.net/index.php/ectms/article/view/292