MEASURING THE INTERNATIONALIZATION OF BULGARIAN TOURISM AND OF “BULGARIA” BUSINESS DESTINATION

Authors

  • Tanya Gorcheva Academy of Economics – Svishtov

Keywords:

Internationalization, International Tourism, Business specific Advantages, Destination specific Advantages

Abstract

Tourism is one of the most dynamically changing and rapidly developing forms of international business in recent decades. It embodies the basic characteristics and contradictions of the global economic system. Every sphere of international business is a result of the increasing division of labour, as a consequence of the scientific, technical and social progress. Tourism – an independent type of international business – integrates in the global economic system as a part of production and trade with goods and services. The modern development of this form of international business can be described using matrix principle of the Business specific advantages (BSAs) and Destination specific advantages (DSAs).

Author Biography

  • Tanya Gorcheva, Academy of Economics – Svishtov

    Associative Professor, D.Sc, Senior Lecturer, “D.A.Tsenov”, Academy of Economics – Svishtov

Published

28.12.2011

Issue

Section

Papers/Extended Abstracts in English

How to Cite

MEASURING THE INTERNATIONALIZATION OF BULGARIAN TOURISM AND OF “BULGARIA” BUSINESS DESTINATION. (2011). Tourism & Management Studies, 80-90. https://www.tmstudies.net/index.php/ectms/article/view/180

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